Home > Marketing > BigFix Comes Out Swinging — With a Gun-Toting Vulcan Marine Hottie…

BigFix Comes Out Swinging — With a Gun-Toting Vulcan Marine Hottie…

Bigfixad
No, this is not an ad for Bigfix. It is about an ad for Bigfix, however.  If you’re at Garter, methinks Pescatore might describe what I’m highlighting as "Security Marketing 3.0" ;)

Anywho, I was reading the USA Today this morning as was dutifully delivered to my hotel room by the fine folks at Marriott and as I pawed through the business section, I hit page 8B.

Page 8B features a full-page black and white ad from Bigfix.  No big deal, you say, there are lots of ads from IT companies in newspapers.

Sure, but generally they’re not from IT Security companies, they’re usually not from companies this size, they’re usually not a full page, they usually don’t feature big-breasted, gun-toting, Vulcan, Marine recon soldiers, and they usually don’t say things like this:

[Overlaid on top of picture of said big-breasted, gun-toting, Vulcan, Marine recon person...]

Contrary to the impotent baloney from McAfee/Symantec/et al, it doesn’t take weeks and an army of servers to secure all your computers.  You just need one can of BIGFIX whup-ass.

What can you do from one console with a single, policy-driven BIGFIX agent? How about continuous discovering, assessing, remediating, optimizing and enforcing the health/security of hundreds of thousands of computers in minutes?  Yup.  Minutes.

Windows, Vista, Linux/Unix and mac systems.  Nobody else can do this.  And we’re making sure everyone else is more than a little embarrassed about it.  Ooh-rah!

Interesting…picture, text, messaging…  It got my attention.  I wonder if it will get the attention of anyone else — or more importantly the right set of people?  Was it just in this edition or countrywide?  Any other papers?

Amrit, you have anything to do with this?

/Hoff


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  1. June 5th, 2007 at 06:05 | #1

    So you got an online picture for those of us who are non-dead-tree-enabled?

  2. June 5th, 2007 at 07:24 | #2

    I'll try and snap it with my camera phone…

  3. June 5th, 2007 at 16:34 | #3

    I don't know, and maybe they'll pull my geek credentials for not knowing the difference, but she looks more elvish than vulcan.

  4. June 5th, 2007 at 19:52 | #4

    WTF do I know…Elves, Gnomes or Vulcans…Ask Amrit.

  5. June 5th, 2007 at 20:08 | #5

    Ooh-rah!
    (We've been referring to her as an elf around the office. I'll have to check and see if the original artist had a species in mind.)

  6. June 5th, 2007 at 21:07 | #6

    To each his own . . .

    Martin anticipates me weighing in on an article by Chris Hoff on a new ad by Big Fix that ran in USA Today. I paste the picture of the ad here strictly for context of course! Do I think it

  7. June 6th, 2007 at 11:41 | #7

    I've seen three posts on it in as many minutes…so it may be working.

  8. SLarsen
    June 8th, 2007 at 11:15 | #8

    Awesome gutsy ad. I love it! And fits with BigFix image and approach. They solve problems other guys are afraid of.

  9. Richard D'Amour
    October 17th, 2007 at 12:14 | #9

    You do need an attention grabber to get the message across. Not enough people know about the product's exceptional capabilities…
    I don't know if it can be construed as sexist as the object in question doesn't exist. How many hot Elves, Gnomes or Vulcans have you seen today…

  10. Richard D’Amours
    October 17th, 2007 at 16:14 | #10

    You do need an attention grabber to get the message across. Not enough people know about the product’s exceptional capabilities…
    I don’t know if it can be construed as sexist as the object in question doesn’t exist. How many hot Elves, Gnomes or Vulcans have you seen today…

  11. March 5th, 2009 at 19:54 | #11

    Haha, good stuff. I prefer Fiberlink for network security and mobile workforce stuff, but I gotta hand it to them. I prefer that ad to others'!

  12. March 4th, 2010 at 17:55 | #12

    Hey Network Security Guy,

    Fiberlink OEMs the BigFix platform, so in essence you really prefer BigFix ;-)

    Amrit

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